Why do we blog?
Blog - this is not just a storehouse of content, in the case of a successful blog, much less - about corporate. Blog - this is a flexible instrument for integrated type, which either enhance the business-rating companies, and its presence in the electronic information field, or bury the company as a news maker. with thoroughly and permanently. If leadership is not a clear vision of why it is necessary to create a blog, it's just the money would be released into the air. If you head - think about it. If you're a manager - suggest their vision is, what would you use a blog as part of a field of positive information about the company.
What do we expect from a blog? Blog by itself - it's just Engine, content, images, and links. Companies need it. But with a specific purpose. Blogs should increase our sales, to create occasions to information, form a positive impression, reflecting an attack through the "black PR", a takeover of the market ... In short - we expect from a blog is not only a high or regular attendance. It is so clear. Index - which is expected as the main priority of reference for corporate blog.
What is more important: the design or content? It is important to understand that it is important for us - conceptual design and a lot of photos that reflect the dynamic and multifaceted life of the company, or test, the ample, based on information and business occasions, created by the lines of its integrated solutions, or new developments. Blog automobile companies - this is one style, a blog advertising agency - is a different style. There should be a dynamic and saturation information. But in what form - it depends on the nature of the work.
Who is responsible for all this? Full advertising manager, the girl-receptionist or clerk - do not fit. PR men, not experienced until yesterday with the blogosphere, but vowed to you, that he "will learn quickly" - is not suitable. Blogger experienced at least two years - a good decision. Or better - if more and preferably with the indicators of successful implementation of commercial or non-commercial projects. Blogger will work with the audience, and because his experience is important: not everyone can learn to book and "rates for Dummies"; some things come only through systematic and continuous communication with the environment, which in principle and will work.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.