What else should we ask?

Do we attract professionals? Writing for your blog can be an internal employee or external blogger. Engage a professional blogger would be more expensive, but would put the process on the basis of quality. Mistakes Novice blogger or ordinary employee of your advertising will cost the department in a large sum of money than the services of hired blogger-pros. Think about it.

The objective or a means? Our goal - to create a blog, or promoted to create a promoted brand? In the promotion of your blog (and site), you can attach a solid budget and at the outlet to obtain zero-visibility of the brand, but a bunch of beautiful pictures, the shaft of content from tape of copy-pasted subscriptions, as well as to such information husk. As a means of promotion, the blog will already be quite different.

How many are you willing to pay? Time of "Thanks for the great", for "a premium on a quarterly basis" and "percent" over. Financial crisis puts strict framework not only for companies but for bloggers. Activities for the implementation and support of sound the instrument - perhaps the most important component of the corporate blogger. And like any other work that must be paid on an ongoing basis, the specific amounts and the specific conditions of cooperation.

What not to do? Everyone knows (or nearly all), what they want from a corporate blog. not everyone knows what to do. The company must clearly define the use of information, what tools and what business it wants to avoid the occasions of the regular point of the blog. A clear vision of what unacceptable in advance, will allow blogger to avoid "points" in "and who you are now asked to do (write, distribute, etc.)".