What do we have for PR?
As public relations (PR will be) a corporate blog: the site the company itself a company, its products, its leadership, its style of business, brand, its partners and its portfolio of projects, current activities, or social component? What ultimately must assume the reader? He should buy, get exited, to learn more or go to the resource you need?
As the results? Evaluation of the results - it is no less important than all the previous steps and questions. You need to choose the quantitative or qualitative indicators to assess your blog and its effectiveness; what methodologies will be applied, a general vision of leadership with regard to "well-inefficient" blogging company.
When will be held quarterly, and the blogger asked for a report on what management wants to
hear? With increased sales due to the influx of customers, coordinated through blog? Or that the increased traffic on the corporate site and the citation index by Google? Or that the contacts with the managers grew by 10% compared with the previous period, and the brand has become more structured? Here's what to think.
Only having to hand a list of at least the summary of management responses to all of the above questions, you can say that the company needs (or how minor the option - no longer needed), a corporate blog as a tool for additional promotion.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.