Rules for a blogger

We have said previously that the profession of "corporate blogger" may well become feasible in the current state of both Eastern Europe and foreign companies. Why, who also will look for the owners and top management of such companies, if the decide to make your corporate blog. To deliver its service, and who does willingly qualify for the post of blogger?

Yesterday I got an interesting English publication on the basis of which you can make some interesting conclusions.

Corporate blogger besides previously mentioned skills must be:

Qualitatively writing: Without a doubt, the ability to communicate through written literacy - perhaps the greatest challenge of any blogger. In the case of a corporate blog, it is important to all - from the punctuation, style of the text and checked the facts before the speech, literacy and polite communication with readers.

Being "itself as mentors, supervision and director is vitally important. Time management and ability to" make themselves "to work - it is the most important factor for the flight of thought was clearly dependent on the structure and scheme of work. You need to set deadlines, to work on them, to track trends in the industry, in which the company owns the blog. You need to be aware of, and in so doing can not be "lowering the bar" or postpone for later. Frequency, frequency and structure of the posts should be plan for the month beforehand.

Productivity Calendar is obligatory. From two to five posts a week point to a normal level of productivity in the work of bloggers. Usually the posts reach 200 to 500 words, sometimes more, depending on the specifics of the topic and presentation. The average monthly number of positions close to 20, while the content is 10 000 words per month.

The ability to move in the right direction is what you need. Blogging, especially corporate continues to be a certain mystery to executives of those companies that have started or are just beginning to apply this information tool. There is a blog, there is a blogger, but what to do all - is unclear. Will "is working". Setting corporate blogger - independently determine the quality and quantity of the needs of companies in the form of texts, the information vision that the company wants to convey to their customers and competitors. Requirements, companies should become the needs of bloggers and vice versa (it is a vision of the information).