Risks of corporate blogger
First, it risks facing corporate blogger - this is a lack of leadership, what "is a waste of time", as a self-proclaimed most recently in a personal communication, one of the directors consulting agency. Given the rapid growth in the segment of the Internet along with the appreciation of Media and the financial crisis, such a statement - to put it mildly - a sign of either incompetence, or simple ignorance. As the saying goes, "according to the laws of aviation a bee can not fly: it has small wings, thick body and aerodynamics zero. But the bees still fly "(the case when the quote from the animated movie could come in reality).
Try to explain to the head, that he (or she) is not correctly assess the situation, missing such a flexible and highly effective tool, as a corporate blog. Efficiency is a key for business growth.
If your head of department of marketing, or an external PR men (or who is there you take a decision on the product of media channels, and budgeting tools to move), suddenly decides to urgently acquire a corporate blog, try to tell him something about the parameters and the technical side of the issue . But if your management insists that they must "here, now, quickly and at yesterday", then ask for the start of 10 questions regarding these interesting points. We shall talk about this a little bit later.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.