Print or post?
The market of printing and newspaper printing is experiencing difficult times. The decrease in sales volumes, advertisers care, declining interest in print media. Nods, saying the financial crisis. In fact, it was more a question of the trend. Organize a corporate or industrial electronic edition becomes easier to produce than its equivalent in hard copy, spending a bunch of tools to, in principle, limited edition with a small reach. And so the printed product will be thousands, millions.
But not only fuels the feelings of the interest of companies and publishers to electronic media. There are specific prerequisites for the discussion that the blogosphere, the electronic versions of newspapers and news portals in the near future, substantially narrow up the traditional newspaper industry is still staunchly opposing innovation.
The trend of making the Internet a priority source of information has existed for a long time. Increasingly, users get news from the web, preferring online to newspapers or television. A new research company Nielsen Online found that Internet users not only read the online edition - electronic versions of leading American newspapers also are experiencing an unprecedented boom of attendance. According to the publication in TelNews, about 40 million people in the U.S. visited the site at least one of the ten major newspapers. The leader in the ranking of most visited sites of newspapers has become a paper-based electronic version of "The New York Times" (18 million unique visitors in December, the 6-th% growth). Second place - Sites "USA Today" (18 million visitors, an increase of 15%) and "Washington Post" (9,5 million visitors, rising 12%). Fifth place is occupied by the site The Wall Street Journal - its audience has shown a growth of 34% and reached a level of 7.2 million.
If you link the growth of interest in the corporate sector of the economy and management in blogging with the growing interest of users to e-business publications - there is a positive response to the "post". So the bloggers and web journalists in the foreseeable future, certainly not remain without work, even despite the crisis in the economy.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.