Microblogging
Out of fashion trends micro-blogging become full-fledged tool for promotion of specific topics and events excuses submitted to your blog. Of course, one can say that the number of users of Twitter, anyone can enter in the Target group of your business is relatively small (especially on the "futility" Twitter like to talk to those who create content for Russian net segment). On the other hand - if you are targeting a high-quality micro-PR, a micro-blogging - this is what is not spoken today, simply because this will speak tomorrow. Only tomorrow is going to do everything, but today you can be the first.
Internet is based on cross-posts. Let it sounds a bit ambitious, but it's true. Content can be written completely, and very close, and you can find interesting information events, which after processing will be a "skeleton" of your information for success. Look for your colleagues on the field activities, publishes reviews of thematic resources, find interesting community. Even if you criticize the competition - refer to them. People want to see "where they are committed." So show them that. Do not be afraid of losing traffic. Fear of loss of interest. If you write only about yourself, you are like a mirror in an empty room: you do not reflect the event. Please remember this while you continue spreading information through micro-blogging tools.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.