Maximizing success
The name should be simple and understandable. OK is "Scents and smells", bad - "Smelling Community". In the first case, the user enters the community without hesitation, the second most likely scrolls our community.
Description of the profile must be written with humour, useful manner. Try to abandon gray "Community amateurs smells", let alone better tritely "From the fragrant roses and fragrant подмышек - we are talking about all the flavour".
In the interest it is desirable to specify the maximum number of keywords (they will find community bloggers).
To set the maximum possible coverage of potential users of the blogosphere will use a dictionary of synonyms. From the first take all possible synonyms, and add to the section "interests", the second - translations of key interest.
Picture-avatar should not be commonplace, it must be an element of mystery.
An excellent example of great logo for the community was the idea to take the soap from "Fight Club" and send it to soap operas (for the community on the series).
Before starting the next stage - promoting community should give interesting content. Positions 10-20 will be enough. These can be articles on the topic of your community, any questions, quizzes and more. Main - they must be interesting, helpful.
Try not to just take someone else's posts, articles and other materials, but also create their own. Dilute the materials used by their questions, ideas, advice.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.