Knowledge for support
Knowledge of foreign languages and experience in translation / localization versions: blog in one language will cover only the national or regional market (if we are not talking about English, of course). So the knowledge of foreign languages and the ability to locate information materials colleagues and competitors - is one of the mandatory requirements for the blogger to the company.
Experience with engine blogs on WordPress is a must. This engine has the most widely used in corporate blogging thanks to the relative ease of setup, installation, moderation and protection. Because the corporate blogger should be able to work with native or modified CMS based on WordPress, including the installation and configuration topics for WordPress.
Not so long ago, a new trend - the creation of large and medium-sized companies to their pages on Facebook. Organization of on-line representation based social network - a risky move? Maybe so. Here is a justifiable risk always leads to the brand.
We can say that the development of the corporate management of social networks is the first step (and for individual companies - the logical next step) to create a full-fledged social representation. Is organized logical chain "site - a profile of social networks - blog. Sometimes the components in this chain are subject to change places. All depends on how the company is ready to objective changes in relationships with customers.
Blog for us - quality innovative tool, the next «step» in the growth, a new approach to media promotion. This tool is able to demonstrate the potential of the company in terms of rapidly growing information field, in which the potential buyer. And it is possible that competitors have not yet managed to make a blog.
The main problem, which is now facing marketing and PR men at all levels - how to keep pace, the interest of target audiences and in doing so - «get» narrowed markedly in through new advertising budgets. Corporate blogging - a tool that will reduce your costs, but did not reach your targetaudience.