Corporate social media

Expanding the circle of acquaintances with the times, you can directly ask friends to tell about your community in your blog.

Believe me, this seems to be the audacity to be allowed, if you have each other and in such "small things" to help those who once helped you. Basic principles of social media - the respect and honesty, trust and openness. Do not forget about it.

Without respect you will not become popular, cheating, one day will be disclosed, without trust you do not receive attention, while remaining closed, you do not see the world.

It is important not the number of references - it is important to know the number.

As the domestic practices in corporate blogging is not complicated, does not exist and the general requirements for the people of this profession. Based on foreign experience, the companies expect from a hired blogger portfolio of skills. So, the basic skills that should have a private corporate blogger:

- Ability for "cool" writing. Blogger is not a journalist, but also to express thoughts in the notes without losing the meaning by the way, is required. It is desirable if this will be respected grammar, punctuation, and other spelling.

- Self and personal motivation. Blogger again not a journalist: he has no editorial control. But this does not exempt from the requirement to be disciplined and manage their work independently. A blogger must be some deadlines, which must be followed. In doing so, you need to stay on top of events, track the latest news and trends, reporting on them accordingly.

- The ability to write 3-5 posts a week. This may be a short note to 200-500 characters. Optimal productivity: 20 notes per month with the contents of up to 10000 characters in total mass.

- "To cut" in the subject. Blogger should understand the topic, whether it's a blog about finance, IT blog, or blog the automotive industry. In other words, if a candidate is not in the subject, it is unlikely he will be able to branch blog is interesting and timely manner.

- SEO-understanding the principles. Blogger - no optimizer, but to understand the basic principles of search engine is required. Blogger must understand how to make your blog visible and write such a note, which will, through search and social media.

- Understanding the principles of the community. A blog in time becoming a community blogger, and not only to "start" audience, but to monitor its activity: responding to the comments to provoke discussion, monitor possible conflict situations. If the issue is moving to another blog, blogger must maintain their own comments. To do this, it is important to track any mention in the blogosphere, because it is the community.

- Have a foreign-language skills. The advantage would be knowledge of several languages: it not only broadens the available information base, but also allows you to deal with localization of articles in other languages (e.g., translation + adaptation to local readers).