Companies' way to blogging

For Western companies have a policy of openness has become one of the basic principles of activity. Involuntarily, in this context to recall the conversation with some senior managers of medium-sized European companies, who probably were willing to pay an additional large sum of money for updating or developing a corporate forum, than to invest in the creation and support of my blog, full representation in the professional social networks and other similar measures advance . Perhaps this is "not our" way? Only time can give an obvious answer for the business.

Here are some reasons companies leaders in their industries stubbornly continue to absorb the possibility of LinkedIn, Facebook, Wordpress and tune engines Drupal. While in Eastern Europe the situation with corporate blogs, and worse than in neighbouring Russia. The issue here has not even how quickly happen "socialization" and "blogolization", but as the introduction. It is hoped that local management will not lose more time than usual.

Corporate blogging has to function. This seemingly truism, often remains a "conventional" only in the early phase of the blog. And then all is forgotten. What can be attributed to additional tools that will help your blog to your small company or large company to retain the functionality? Consider a short list of useful "chips."